Bloomberg formally announces U.S. presidential candidacy

Michael Bloomberg wearing a suit and tie Michael Bloomberg the former mayor of New York and a potential Democratic presidential candidate speaks at the Christian Cultural Center a predominantly black megachurch in Brooklyn New York Nov. 17 2019

Bloomberg enters 2020 Democratic presidential race

Bloomberg News will continue normal campaign coverage, though they will "continue our tradition of not investigating Mike (and his family and foundation) and we will extend the same policy to his rivals in the Democratic primaries".

Micklethwait said he intends for the company to cover the campaign's news "in much the same way as we have done before", with the exception that articles will explicitly state that Bloomberg News's owner is a candidate.

Taken broadly, the guidelines are similar to Bloomberg News's policies in covering Mike Bloomberg during his three terms as NY mayor.

"I think this is a structure that can cope with many eventualities", Micklethwait wrote.

In a rare instance of a mainstream news outlet putting their bias political-reporting guidelines down on paper, Bloomberg News has just issued new rules barring their reporters from investigating any of the Democratic candidates while encouraging them to continue their investigations of Donald Trump. He filed a statement of candidacy on Thursday with the Federal Election Commission, but a spokesman said it was a procedural step that did not mean Bloomberg had made a final decision to run.

According to Advertising Analytics, a firm tracking the digital ad buys throughout the 2020 election cycle, Bloomberg has dropped the $31 million on ads across 25 markets in key nominating states of the Democratic primary.

Elizabeth Warren of MA and Bernie Sanders of Vermont appear poised to clinch the nomination if Biden were to falter. His advisers have said he plans to skip the first four nominating contests in Iowa, New Hampshire, South Carolina and Nevada, and will instead focus on the delegate-rich states on Super Tuesday.

No winning presidential contender has ever pursued a similar strategy. "America already elected a builder", Conway said, adding that he should stick to being a mayor. I wish he'd be mayor of New York City again. His support of a "stop-and-frisk" policing policy as mayor has been criticized for targeting blacks and Hispanics, key Democratic constituencies. The proposal was ultimately struck down by NY courts.

Previously a Republican, Bloomberg once considered running as an independent.

Initially registered as a Democrat, Bloomberg, a MA native, filed paperwork to change his voter registration to Republican in 2000 before his first run for New York City mayor, according to a spokesman. Mr. Trump is 73.

Despite his wealth, polls have shown that he has a steep uphill battle.

Meanwhile, among Democrats, Bloomberg's billions might be his biggest obstacle.

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