Australia's Holden Commodore in its previous guises was once an iconic rear-wheel sedan that also formed the basis of South Africa's Chevrolet Lumina SS and the United States market's Chevrolet SS, both V8-powered brutes that provided plenty of good old fashioned bang for the buck.
Holden has axed the Commodore nameplate from its 2020 line-up, ending a badge that carries more than 41 years of history in Australian motoring culture.
It's not set to disappear from the sport just yet, either, Holden confirming it will make good on a two-year factory commitment made earlier this year despite the changing road auto portfolio.
This is a far cry from its heyday, when the Commodore was Australia's best-selling vehicle by far, even hitting the 94 000 mark in 1998, according to CarAdvice.
Commodores were first sold in Australia in 1978, and more than three million have been sold since then.
Holden's decision to end sales of the Commodore comes less than a week after we learned that Buick will also end sales of the Regal in North America next year.
Built in Australia from 1978 to 2017, the Commodore was the country's best-selling vehicle well into the late 1990s.
Holden stopped making the Commodore in Australia in 2017 when it shut down its Elizabeth production plant in Adelaide.
The VF Commodore was replaced with the ZB Commodore, a re-badged Opel from Germany.
"Holden is taking this decisive action to ensure a sharp focus on the largest and most buoyant market segments", Aquilina said.
"So far this year SUVs and Utes have increased to 76 percent of Holden sales, a trend we only see continuing", he said.
"But now with more choice than ever before, customers are displaying a strong preference for the high driving position, functionality and versatility of SUVs and utes".
At the peak of large auto sales in 1998, Australians bought more than 217,000 vehicles, but those figures are likely to reach only about 8700 cars this year.
The Commodore road vehicle model, which is based on the Opel Insignia, will not be sold in Australia next year due declining sales.
"The large sedan was the cornerstone of Australian and New Zealand roads for decades", Mr Aquilina said in a statement.
Existing Commodore and Astra customers can be assured that Holden will continue to back warranty and roadside assistance commitments, with spare parts supply guaranteed well into the future.