When the University of Wisconsin-Madison's veterinary school saved Scout's life, owner David MacNeil thanked it in a major way: He landed them a spot in the big game. To thank veterinarians, MacNeil took out a $6 million ad.
"Hi, I'm Scout and I'm a lucky dog", this year's ad begins, featuring "voiceover" from the adorable canine. "There's absolutely no way", Macneil said.
Scout is still a patient at the school, MacNeil said in the press release. The 7-year-old dog had been diagnosed with an aggressive form of cancer.
According to a university statement, MacNeil lost three previous dogs to cancer before an ultrasound found a tumor on Scout's heart.
The dog had a one percent chance of survival, but doctors at the veterinary school treated Scout with aggressive chemotherapy and radiation that almost eradicated his tumor.
In just one month Scout's tumour had decreased 78 percent in size and was 90 percent smaller by September.
Scout was also featured past year in a Super Bowl ad for WeatherTech, which manufactures automotive accessories and home and pet care products.
"Scout's heart tumor has all but disappeared", the school said. At the end of it, viewers are encouraged to donate to the school via WeatherTech.com/donate, with 100 percent of the proceeds going to the school.
"We wanted to use the biggest stage possible to highlight Scout's story and these incredible breakthroughs, which are not just limited to helping dogs and pets".
'This is an incredible opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide, ' dean of the School of Veterinary Medicine Mark Markel said.
This weekend, the CEO will ask Super Bowl viewers to help the researchers who gave Scout a second chance. Reuters reported that 30-second ads for the Super Bowl match between the San Francisco 49ers and Kansas City Chiefs cost around $5.6 million. "This research will help advance cancer treatments for humans as well, so there's the potential to save millions of lives of all species". "So much of what's known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine".